Passionate coffee enthusiasts want to discover quality and freshly roasted beans yet they find themselves inundated with choices, running the risk of purchasing coffee that falls short of their expectations.

Coffee roasters aspire to expand their business and reach new customers yet they face substantial marketing costs and limitations on their time.

Our efforts have resulted in the expansion of roaster’s fan base and enabled our subscribers to discover quality coffee knowing that only the best and freshest is offered through the app.

Before our official launch, I successfully garnered more than 1200 new subscribers, demonstrating a promising proof of concept. I cultivated a dedicated customer base with an average of 10 repeat orders per customer. Although this business model was relatively novel in the market, it clearly validated its success as Coffee Text managed to sell over 1700 bags of coffee in its inaugural year. Furthermore, we established partnerships with more than 17 roasters, enabling us to broaden our product range and offer a diverse selection of top-quality coffee to our valued customers.

The valuable feedback provided by our customers has been crucial in implementing updates that align with their preferences.

Since the primary goal of this app was to simplify coffee purchases and have it delivered to your doorstep, I initially presumed that nobody would be interested in physically picking up their coffee. However, after receiving numerous requests for a pickup option, it became clear that some customers preferred this method as a way to reduce shipping costs.

Survey results indicated that customers were dissatisfied with the limited options to customize their orders according to their preferred roast types. In response, I introduced the feature that allowed them to choose their preferred roasts to create their bundle, resulting in a subsequent boost in sales.