Busy professionals don’t have the time to cook healthy meals and need a simple and efficient way of buying it since not all apps provide order progress.
The Sandwich Shop app will present the menu in a visually easy to read manner and include a live progress bar.
I conducted interviews and created empathy maps. One of the primary user groups identified were professionals who are busy with work and don’t have time to cook meals.
Further research revealed that extracurricular activities and family obligations also affected their ability to cook healthy meals at home.
Professionals are too busy to cook healthy meals
Apps don’t always provide live order progress
Menus can sometimes be too cluttered and hard to read
Single Bank Professional
Jesse is a young professional who is busy with work and extracurricular activities. She’s single and lives with 2 roomates. She often buys dinner for everyone on her way home but she’s too busy to call so she prefers apps. She likes being suggested meals.
Spend energy on activities and time withs friends
Not easy to find healthy food with positive ordering experiences
User Journey Map
It was evident after mapping Jesse’s user journey that having an live order status is very important to improve the user experience.
I sketched out multiple versions of each page and then extracted the best version of each to create the main process flow.
Usability Study Findings
Round 1 Findings
Users want to order sandwiches quickly
Users want to track order progress
Users want customization options
Round 2 Findings
The create account option was hard to find
The checkout process was unclear
The logical next step was unclear on the summary page. I removed buttons and made the summary page a full screen overlay to keep the bag separate from other sections.
In the initial design users weren’t sure on how to get to the account page so I added an account icon and text to the footer row.