I believe the objective of the Township’s Instagram page is to disseminate news, announcements, and events with the aim of keeping the community informed and engaged. To achieve this, it’s crucial to present posts that are not only attention-grabbing but also encourage sharing.
To realize this goal, I advocate for three key strategies:
- Craft a visually appealing grid by incorporating brand colors and approved icon graphics.
- Present information in a concise and organized manner. One such example is Instagram Carousel posts.
- Design easily recognizable posts in which the included information follows a predictable pattern. This can be achieved by incorporating familiar symbols, such as an exclamation point, to convey alerts.
In an effort to enhance the efficiency of the Instagram grid, I introduced three modifications: altering the profile picture and making adjustments to two photos on the grid.